Privacy Policy

Effective date: August 2026

1. Data Controller The Data Controller for your personal data is 550.KICKS S.R.L., with its registered office in Brescia, Italy.

2. Types of Data Collected When you visit our website, make a purchase, or contact us, we may collect the following personal data:

  • Contact & Identification Details: First name, last name, shipping and billing address, email address, and phone number.

  • Payment Details: Processed securely through our authorized payment service providers (we do not store full credit card numbers on our servers).

  • Browsing Data: IP addresses, browser type, pages visited, and interaction data collected via cookies (as detailed in our Cookie Policy).

3. Purpose of Data Processing Your data is collected and processed for purposes strictly related to the operation of our e-commerce business:

  • To process, fulfill, and manage your orders, payments, and shipments.

  • To provide customer support and handle returns or warranty requests.

  • To comply with legal, tax, and accounting obligations (including the issuance of sales invoices and compliance with Italian consumer laws).

  • To send marketing communications or newsletters, only if you have given explicit prior consent.

4. Legal Basis for Processing The processing of your personal data is lawful because:

  • It is necessary for the performance of a contract (e.g., fulfilling your order or managing your account).

  • It is necessary to comply with a legal obligation to which the Data Controller is subject.

  • It is based on your consent (e.g., for newsletter subscriptions or non-essential profiling cookies).

5. Data Sharing and Recipients Your personal data will not be sold or rented. However, it may be shared with trusted third parties who assist us in operating our website and conducting our business, such as:

  • Couriers and shipping providers (to deliver your sneakers and streetwear).

  • Payment gateway providers and financial institutions.

  • IT service providers and hosting platforms (such as Shopify).

  • Competent authorities when required by Italian or European law.

6. Data Retention Personal data is kept for as long as necessary to fulfill the purposes for which it was collected, including compliance with legal, accounting, or reporting requirements (in Italy, fiscal records must generally be kept for 10 years).

7. Your Rights under the GDPR As a data subject, you have the right to:

  • Access your personal data.

  • Request the correction of inaccurate data or the deletion of your data.

  • Restrict or object to the processing of your data.

  • Request data portability.

  • Withdraw your consent at any time where processing is based on consent.

To exercise any of these rights, or if you have any questions regarding how your data is handled, you can contact us at info@550kicks.com. You also have the right to lodge a complaint with the Italian Data Protection Authority (Garante per la protezione dei dati personali).